I was hired by Transcend Foods, a company specializing in flavored glucose gels for people with type 1 diabetes, to art direct and design their new website. I developed the site from the ground up—establishing web styles, directing photography, designing page layouts, and shaping the user experience to create a seamless, intuitive path from browsing to purchase. The result was a visually engaging and conversion-focused platform that clearly communicates the brand’s mission and makes it effortless for customers to buy their products.