As a contracted Senior Designer through Creatives On Call, I collaborated with Salesforce to create a new brand identity for their internal program, Global Innovation Professional Services. The challenge was to design a distinctive visual system while staying true to Salesforce’s established brand elements—color, typography, and mascots—ensuring it felt part of the larger ecosystem. A key highlight was integrating a global icon into the “G” of Global, capturing the program’s worldwide impact in a simple, memorable way.